We need a better business case for landscape repair…
The Australian landscape we were handed has much room for improvement; from aesthetic, biodiversity and production perspectives. Much of the work to be done needs a partnership approach between landholders – mostly primary producer businesses – and investors – mostly government agencies investing for public good.
In packaging landscape improvement opportunities we need to consider the investor audience, which given the scale of investment required, and shared equity in returns, there are really only two options to do this efficiently – government and large private landholders or institutional investors. To connect with these audiences effectively we need to use their language and decision making frameworks.
If we view the landscape as ‘green infrastructure’ requiring investment and maintenance like any asset, and package investment opportunities in a ‘business case’ framework, we may be better-placed to connect with decision makers. A further ‘small-p’ political consideration is needed when packaging the investment opportunity for governments and institutional investors – it needs to attractive to them and their constituents – voters and shareholders respectively.
How do we make that happen?
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